We built Upfire because we believe podcasting deserves to be taken seriously.
Upfire Digital is a boutique podcast strategy agency. We work with serious creators and B2B companies who want to use podcasting as a real development tool — not just a vanity project or a checkbox on a marketing calendar.
We're a small, senior team. That's intentional. We don't take on more clients than we can serve with the attention and strategic depth that makes the work actually matter. Every show we work on gets our full thinking, our real relationships, and our genuine investment in the outcome.
The team.
Eric Foster
Founder
Benjamin Baker
Director of Production
David Kemper
Distribution & Growth
Sadie Waite
Administration & Project Management
What we believe.
Outcomes over outputs.
We don't measure success in episode count. We measure it in conversations started, pipelines built, and relationships deepened.
Human judgment is irreplaceable.
We use every tool available to us, including AI. But we've never seen a tool that knows which conversations will change a business. That still takes people.